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Diploma in Business and Marketing Management SCQF Level 8
The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.
The Diploma in Business and Marketing Management offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. Moreover, it is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.
Aim / Objectives of this qualification
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice
● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing
● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations
● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
● Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships
● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective
● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making
● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.ear47mtete|0000C012B042|LSIBUK|tbl_courses|Description|417FEDCC-107E-40F4-A1CA-885614A13215
attachment Key facts about Diploma in Business and Marketing Management SCQF Level 8
100% Online: Learn with the UK’s leading online course provider.
Global programme: Study anywhere, anytime on your laptop, phone or tablet.
Study material: Comprehensive study materials and e-library support.
Payment plans: Interest free payment plans available.
Why choose LSIB ?
Advance your career: 74% say their qualification played a vital role in their career advancement.
Increase your salary: 78% increase their earning potential within a year.
Enhance your credibility: The qualification is fully accredited and recognised and add values to your educational profile.